Mastercard brings UEFA Champions League to life across key Africa markets with Priceless football experiences

 The Mastercard 2025 UEFA Africa campaign celebrates football as the
universal passion for Africans, offering Mastercard cardholders a unique
opportunity to experience the UEFA Champions League.
 Moroccan fans had a priceless opportunity to see the UEFA Champions
League Trophy up close for the first time at Morocco Mall in March.
Mastercard is bringing Africa closer to the
UEFA Champions League like never before with the launch of its 2025 Africa football
campaign, running from February to May 2025. As a proud and long-standing sponsor of the
UEFA Champions League, Mastercard is delivering a powerful campaign that connects
millions of fans to the thrill of world-class football through uniquely curated, Priceless
experiences—deeply rooted in African culture, tourism and connection.
Cardholders across South Africa, Kenya, Tanzania, Morocco and Ghana have the opportunity
to win exclusive UEFA Champions League viewing experiences—designed to resonate with
local audiences and elevate their passion for the game. The campaign brings unique
experiences to life, from a chance to win luxurious, all-expenses-paid trips to iconic African
destinations, to football-themed mall activations with instant rewards. It captures Africa’s
energy and love for football while celebrating the continent’s rich beauty and diversity.
Africa’s enthusiasm for football is iconic. With over 400 million fans tuning in for UEFA
Champions League broadcasts each year, the appetite for premium football experiences
continues to grow. Mastercard is stepping into that moment with purpose, investing in
meaningful ways to bring African fans closer to the game they love.
“At Mastercard, we understand that the connection to football goes far beyond the pitch for
millions of fans across Africa —it’s a shared language that unites communities and ignites
passions across the continent. The 2025 Africa football campaign is our commitment to
fuelling this bond by connecting communities to the UEFA Champions League with
unforgettable experiences that blend football, culture and the spirit of African tourism. This
initiative is an example of how we bring our global assets to life in a way that is meaningful
locally,” said Ahmed Abdel-Karim Hussein, Executive Vice President, Marketing and
Communications, Mastercard EEMEA.
In a major highlight, Mastercard brought the UEFA Champions League Trophy to Morocco
for the first time, offering fans a rare opportunity to see the trophy up close at Morocco Mall.
The experience featured interactive screen games, iconic UEFA moments, influencer-led
engagements, and instant prizes for fans who made transactions using Mastercard via Google
Pay or Apple Pay, creating a powerful connection between local fans and a global sporting
icon.
With this initiative, Mastercard is not only strengthening its presence across African markets
but also reaffirming its long-standing commitment to the region’s growth.

By merging global collaborations with local culture and national pride, Mastercard is
delivering unforgettable experiences that go beyond payments to connect people to what
matters most to them. For over three decades, Mastercard has been an unwavering supporter
of the UEFA Champions League, bringing fans and cardholders Priceless moments and
unparalleled experiences. The UEFA Champions League represents the pinnacle of European
club football, and Mastercard is committed to delivering that global excitement to Africa with
a campaign rooted in creativity, connection, and cultural pride.
About Mastercard
Mastercard powers economies and empowers people in 200+ countries and territories
worldwide. Together with our customers, we’re building a sustainable economy where
everyone can prosper. We support a wide range of digital payments choices, making
transactions secure, simple, smart and accessible. Our technology and innovation,
partnerships and networks combine to deliver a unique set of products and services that help
people, businesses and governments realize their greatest potential.
www.mastercard.com

*Source: AETOSWire

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