Official motto and visual identity announced for WCH Tokyo 25
The Local Organising Committee of the World Athletics Championships Tokyo 25 (WCH Tokyo 25) today unveiled the official motto and visual identity for this year’s highly anticipated event.
The visual identity is represented by an official poster that strikes a powerful visual representation of the dynamism of athletics as a sport and was designed to captivate and inspire audiences across the world. The poster features the official motto for the 20th edition of the Championships; Every second, SUGOI.
These bold graphics also lay the groundwork for the overarching stadium look and feel, promising an unforgettable experience for athletes and fans alike.
The official motto of WCH Tokyo 25, ‘Every second, SUGOI’, carries a powerful message – one that aspires to make the Japanese wo...