New Communications Director appointed to build on strong fan engagement and commercial successes of World Athletics

7May

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New Communications Director appointed to build on strong fan engagement and commercial successes of World Athletics

In a move to continue building on the strong and growing fan engagement and commercial success of the organisation, World Athletics has appointed James Mulligan as Communications Director. Mulligan has 18 years of international sport experience, developing and implementing communication strategies for international sports federations, major events, and leagues. He has strong sports media contacts and is well-known and respected in the athletics world. He brings a strong vision, creativity, energy, and ambitious goals to a leadership role that will be vital as we look to accelerate the growth of athletics at all levels. Most recently, he has been leading on media and communications for Commonwealth Sport in London during the awarding of the Glasgow 2026 Commonwealth Games. He was prev...

World Athletics’ focus on innovation makes strides with test events in Düsseldorf and Berlin

21Feb

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World Athletics’ focus on innovation makes strides with test events in Düsseldorf and Berlin

• Early testing of take-off zone shows clear impact on competition flow and spectator experience • Spectator surveys show slight preference for take-off zone compared to traditional board As part of World Athletics’ focus on innovation, a key pillar of its four-year strategic plan Pioneering Change (2024-2027), the long jump take-off zone was recently tested during World Athletics Indoor Tour competition for the first time. Sport development is important to ensure relevance, entertainment and excitement continue to drive competitions by using new technology, processes, systems, research and data to enhance the appeal and impact of competitions across the globe. A take-off zone for horizontal jumps is among a raft of innovations being developed and tested, with the con...

World Athletics opens nomination process for 2025 Athletes’ Commission elections

11Feb

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World Athletics opens nomination process for 2025 Athletes’ Commission elections

World Athletics is pleased to announce that the nomination process for the World Athletics Athletes’ Commission is now open. Athletes interested in becoming candidates for the six available seats are invited to submit their nominations. The elections to the Athletes’ Commission will be held between 8-20 September 2025 during the World Athletics Championships Tokyo 25. Voting is scheduled to take place on site at the championships – at the team accreditation centre – and online, where all athletes accredited to compete will be eligible to vote. Potential candidates must first apply to the Vetting Panel before 7 April 2025 and be declared eligible in order to be nominated by a valid decision of their Member Federation’s Board. Before applying for vetting and filling in the nominat...

World Athletics presented with electric SUV as part of Honda sponsorship agreement

23Jan

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World Athletics presented with electric SUV as part of Honda sponsorship agreement

• Honda one of several new sponsorship agreements signed in 2024 • Emphasis on collaborative partnerships has seen World Athletics' income grow 25% in the last four years As part of its sponsorship agreement with Honda Motor Co Ltd. (Honda), World Athletics was today (23) presented with a new electric SUV, the Honda e:Ny1. This lease is part of the World Athletics and Honda sponsorship agreement signed last November ahead of the World Athletics Championships Tokyo 25, which will take place from 13-21 September 2025. World Athletics President Sebastian Coe received the keys to an Advance model at World Athletics’ headquarters in Monaco. Kotaro Ishii, Assistant to the President of Honda Motor Europe, and Paul Collignon, Marketing Director of Honda Fra...

Official motto and visual identity announced for WCH Tokyo 25

22Jan

By Enoch Ntiamoah SiawNo Comments

Sports

Official motto and visual identity announced for WCH Tokyo 25

The Local Organising Committee of the World Athletics Championships Tokyo 25 (WCH Tokyo 25) today unveiled the official motto and visual identity for this year’s highly anticipated event. The visual identity is represented by an official poster that strikes a powerful visual representation of the dynamism of athletics as a sport and was designed to captivate and inspire audiences across the world. The poster features the official motto for the 20th edition of the Championships; Every second, SUGOI. These bold graphics also lay the groundwork for the overarching stadium look and feel, promising an unforgettable experience for athletes and fans alike. The official motto of WCH Tokyo 25, ‘Every second, SUGOI’, carries a powerful message – one that aspires to make the Japanese wo...

World Athletics publishes media accreditation guidelines

20Dec

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World Athletics publishes media accreditation guidelines

World Athletics has published its media accreditation guidelines for World Athletics Series (WAS) events, effective from 2025. These guidelines, now available under the 'media' section of the World Athletics Library, represent a step in adapting to the evolving needs and practices of global media and independent professionals.The guidelines recognise the diverse and dynamic landscape of media coverage today. World Athletics is committed to providing a professional, respectful and efficient work environment for all accredited media. The new guidelines aim to meet the demands of a modern, global media workforce while maintaining the high standards expected of coverage at WAS events. Why update these guidelines now?The media landscape is undergoing transformation, with technological...

Yang and Bonfim confirmed winners of World Athletics Race Walking Tour

17Dec

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Yang and Bonfim confirmed winners of World Athletics Race Walking Tour

© Dan Vernon China’s Yang Jiayu and Brazil’s Caio Bonfim have been confirmed as the overall winners in the 2024 World Athletics Race Walking Tour.The scoring system combines each athlete’s three best world ranking performances from the series. The man and woman with the highest score each win US$25,000.Yang, the world record-holder over 20km, started her season with a runner-up finish in Taicang in March, narrowly beaten by compatriot Ma Zhenxia, both women clocking 1:26:07. Two months later, Yang placed sixth in a high-quality race in La Coruna in 1:27:27.But Yang was unbeatable on the sport’s biggest stage, taking the Olympic title in Paris in 1:25:54 – the third-fastest clocking of her career and her quickest time since setting the world record of 1:23:49 in 2021.Her performance...

Full qualification system and ‘road to’ tool launch for World Athletics Championships Tokyo 25

6Dec

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Full qualification system and ‘road to’ tool launch for World Athletics Championships Tokyo 25

© Getty Images The full qualification system and the ‘road to’ tracking tool have been published for the World Athletics Championships Tokyo 25. As has been the case for recent outdoor global championships, the qualification system is based on a dual pathway, with 50% of athletes expected to qualify through entry standards and the remaining 50% expected to qualify through world rankings. The ‘Road to Tokyo 25’ online tool is designed to help athletes, media and fans track the qualification process for next year's World Championships, to be held in the Japanese capital from 13-21 September 2025. Searchable by discipline, country and qualification status, the tool provides a real-time view of each discipline over the course of the WCH Tokyo 25 qualificat...

Host broadcaster Tata Communications and HBS to showcase World Athletics Ultimate Championship across the globe as full list of disciplines announced

22Nov

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Host broadcaster Tata Communications and HBS to showcase World Athletics Ultimate Championship across the globe as full list of disciplines announced

Almost 400 athletes will battle it out over three nights to become ultimate champions Clashes include the 100m, pole vault and new 4x100m mixed relay Athletes compete for a share of the US$10m prize pot, with $150k for the ultimate champions World Athletics has appointed Tata Communications and HBS as the host broadcaster of the new World Athletics Ultimate Championship that will light up the Budapest National Athletics Centre and screens across the globe in 2026. This agreement builds on the five-year global host broadcasting services deal covering World Athletics Series events that was announced between World Athletics and Tata Communications in June. HBS brings its years of experience as a world-class host broadcaster to the World Athletics product, leadi...