FIBA today announced a four-year broadcast partnership with Deutsche Telekom
FIBA, today announced a four-year broadcast partnership with Deutsche Telekom, offering fans in Germany new opportunities to tune into 3x3 basketball.The partnership will grant Deutsche Telekom, through its MagentaTV and MagentaSport platforms, exclusive digital and linear rights in Germany to all major FIBA 3x3 events. This collaboration will build on the incredible success of Germany’s women’s 3x3 team winning gold at Paris 2024 and generate increased awareness and visibility for 3x3 basketball in the lead up to LA28."Partnering with Deutsche Telekom is a very exciting opportunity to bring world-class 3x3 basketball action to our passionate and rapidly growing fanbase in Germany," said Alex Sanchez, 3x3 Managing Director. "This collaboration will significantly increase our visibility and...