FIBA, today announced a four-year broadcast partnership with Deutsche Telekom, offering fans in Germany new opportunities to tune into 3×3 basketball.
The partnership will grant Deutsche Telekom, through its MagentaTV and MagentaSport platforms, exclusive digital and linear rights in Germany to all major FIBA 3×3 events. This collaboration will build on the incredible success of Germany’s women’s 3×3 team winning gold at Paris 2024 and generate increased awareness and visibility for 3×3 basketball in the lead up to LA28.
“Partnering with Deutsche Telekom is a very exciting opportunity to bring world-class 3×3 basketball action to our passionate and rapidly growing fanbase in Germany,” said Alex Sanchez, 3×3 Managing Director. “This collaboration will significantly increase our visibility and generate greater engagement with existing and new fans in the region.”
Dorothea Jacob, VP Proposition & Content MagentaTV: “By expanding our rights portfolio to include the most important 3×3 competitions, we are further expanding our unique basketball platform. We are combining our strong live content from FIBA competitions, EuroLeague and with the urban dynamics and event character of the 3×3, with which we want to reach a new target audience. For fans, this means: all the top games, all the stars, all the formats – Home of Basketball on MagentaTV and MagentaSport.”
“3×3 basketball is dynamic, thrilling and close to the young target group – making it a perfect complement to our existing commitment to basketball,” says Dr. Henning Stiegenroth, Senior Vice President of Sports and Sponsoring, Deutsche Telekom AG. “With the ‘Baskets Bonn Telekom’ team, we want to build a long-term project based on performance and vision, which excites the Basketball fans. The players are part of a professional team as well as part of the DBB national team and will embark on a medal-winning mission to Los Angeles 2028. We have the goal: to increase the visibility of 3×3 in Germany and internationally – on the court, on TV, and on digital platforms.”
The partnership begins on June 13, with the FIBA 3×3 World Tour 2025 and FIBA 3×3 Women’s Series in Vienna the first events to be aired. Fans will then be able to tune into coverage of the year’s flagship event, the FIBA 3×3 World Cup 2025 in Ulaanbaatar, Mongolia, from June 23-29.
The agreement will cover the following FIBA 3×3 events:
FIBA 3×3 World Cup (2025, 2026, 2027, 2029)
Olympic Qualifying Tournaments (2028)
FIBA 3×3 Europe Cup (2025 – 2029)
FIBA 3×3 Champions Cup (2025 – 2029)
FIBA 3×3 World Tour (2025 – 2029)
FIBA 3×3 Women’s Series (2025 – 2029)
As a proud supporter of 3×3 basketball, Deutsche Telekom already supports the fast-paced format through its sponsorship of Baskets Bonn, who are set to compete on the global stage in the FIBA 3×3 World Tour 2025 season. This agreement strengthens the commitment by Deutsche Telekom of sustainably growing the 3×3 basketball community across all levels of the game.
About FIBA 3×3
Exciting, urban and innovative, 3×3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.
It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and since then has benefited from the launch of a yearly professional circuit for men and women (World Tour and Women’s Series respectively) and national-team competitions. 3×3 made its Olympic debut at the Tokyo 2020 Games.
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