John Dramani Mahama has cut the sod for the construction of a modern 24-hour economy market in Bimbilla, marking a significant step in the implementation of his “Resetting Ghana” tour across the Northern Region.

The project fulfills a major campaign pledge outlined in the National Democratic Congress (NDC) manifesto, and forms part of a broader nationwide initiative to establish modern markets in all 261 districts. The initiative is designed to boost round-the-clock economic activity, strengthen local commerce, and improve market access for farmers.

Speaking at the sod-cutting ceremony, Mahama emphasized the central role markets play in economic development, describing them as vital hubs for trade and the circulation of money. He cautioned that agricultural productivity alone is not enough without reliable access to markets.

“Farming without access to markets undermines the economic value of production,” he stated, stressing the importance of linking farms, markets, and households to maximize economic benefits.

The Bimbilla market is expected to be one of the largest model facilities under the programme. Plans for the market include ten warehouses, a clinic, fire and police posts, banking facilities, crèches, and food outlets—features designed to support continuous, 24-hour operations while ensuring safety and convenience for both traders and consumers.

Given the area’s strong agricultural base—particularly in yam, maize, beans, and groundnut production—the project is anticipated to significantly reduce post-harvest losses and stabilize prices during peak harvest seasons. It is also expected to increase farmers’ incomes by expanding opportunities for processing and distribution.

Beyond agricultural benefits, the project is projected to create jobs and strengthen the entire agricultural value chain. Mahama urged contractors and stakeholders to prioritize quality construction to ensure the facility serves future generations effectively.

Management and maintenance of the market will fall under the District Assembly, which is expected to implement a dedicated administrative system to ensure efficient operations.

In a related development, Mahama clarified aspects of the Free Primary Health Care programme, stating that tricycles and motorbikes currently being distributed are not ambulances. Instead, they are intended for outreach services, vaccine delivery, and community-based preventive healthcare.

The Bimbilla market project represents a key component of the broader “Resetting Ghana” agenda, aimed at revitalizing local economies and improving livelihoods across the country.