World Athletics presented with electric SUV as part of Honda sponsorship agreement

• Honda one of several new sponsorship agreements signed in 2024 • Emphasis on collaborative partnerships has seen World Athletics' income grow 25% in the last four years As part of its sponsorship agreement with Honda Motor Co Ltd. (Honda), World Athletics was today (23) presented with a new electric SUV, the Honda e:Ny1. This lease is part of the World Athletics and Honda sponsorship agreement signed last November ahead of the World Athletics Championships Tokyo 25, which will take place from 13-21 September 2025. World Athletics President Sebastian Coe received the keys to an Advance model at World Athletics’ headquarters in Monaco. Kotaro Ishii, Assistant to the President of Honda Motor Europe, and Paul Collignon, Marketing Director of Honda Fra...

Dr. Amos Rutherford Azinu, Seed Business Executive at the Legacy Crop Improvement Centre (LCIC), has provided valuable insights into how the landmark merger of Honda, Nissan, and Mitsubishi can inform the global seed industry. “As the agricultural input sector faces increasing consolidation pressures, we can draw important lessons from this automotive merger,” he said. In an interview with the Ghana News Agency, Dr. Azinu outlined the unprecedented challenges that the seed industry currently faced, such as adapting to climate change, meeting evolving farmer needs, and navigating intensifying global competition. “The Honda-Nissan-Mitsubishi merger demonstrates how strategic consolidation can enhance competitiveness while preserving brand equity and maintaining robust innovation cap...

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World Athletics presented with electric SUV as part of Honda sponsorship agreement

Honda-Nissan-Mitsubishi merger offers insights for seed industry – Dr. Azinu