FIFA and TikTok reach first-of-its-kind Preferred Platform agreement to enhance coverage of FIFA World Cup 2026
New concept will elevate access, opportunities and promotion of original content for fans as part of FIFA’s strategy to engage with third-party social platforms
Partnership will be anchored by TikTok’s FIFA World Cup 2026™ hub and include behind-the-scenes access, global creator programme and more
Event’s Media Partners to benefit from additional curated content and live-streaming possibilities
The most inclusive event in football history has today become even more accessible, with an innovative partnership between FIFA and TikTok set to bring millions of fans even closer to the action and excitement at the FIFA World Cup 2026™.
TikTok, one of the planet’s most influential and dynamic destinations for mobile video content, will become FIFA’s first-ever Preferred Platform....

