FIBA & EBU extend partnership to deliver extensive 3×3 basketball coverage to fans across Europe

FIBA and the European Broadcasting Union (EBU) have today announced a four-year extension of their partnership to include free-to-air coverage of FIBA’s flagship 3×3 basketball events, from 2025 to 2028. 

Under the extension, EBU Members in Austria (ORF), Belgium (VRT), Lithuania (LRT), Netherlands (NOS), Poland (TVP), Switzerland (SRG SSR), Turkey (TRT), and Ukraine (Suspilne) will provide live, free-to-air coverage of FIBA’s top 3×3 competitions, including both World and European events. The new cycle has begun with the FIBA 3×3 World Cup 2025, currently taking place from 23–29 June in Ulaanbaatar, Mongolia. 
Coverage will be tailored to each country’s national teams and delivered across both traditional and digital platforms. 

This extended agreement builds on the broader four-year broadcast partnership announced in October 2024 between FIBA and the EBU, which covers premium national team basketball events across Europe. This continued collaboration between the two organizations reinforces their shared mission to increase the visibility and accessibility of basketball in all its forms. 

“We are excited to renew our partnership with the EBU and make the most thrilling urban team sport even more accessible to millions of fans in Europe over the next four years,” said FIBA 3×3 Managing Director Alex Sanchez. “Thanks to this partnership with the EBU and its Members, we can continue to bring world-class half-court action to our passionate and growing global community as we countdown to LA28.” 

Adrian Fikentscher, Director of Acquisitions, Sales and Partnerships, EBU Sport said: “Our Members are central to ensuring high-quality sport reaches as many people as possible, free-to-air across Europe and beyond. This extended partnership deepens our collaboration with FIBA and highlights how public service media can champion fast-growing sports discipline like 3×3 basketball, connecting these events with diverse audiences across both broadcast and digital platforms.”  

Since its debut at the 2010 Youth Olympic Games in Singapore, 3×3 basketball has grown dramatically in popularity and reach, with an increasing number of events and rising prize money attracting top players from around the world. This partnership is set to further accelerate that growth and inspire the next generation of 3×3 stars. 

Events covered by the agreement are:

2025
FIBA 3×3 World Cup (23-29 June in Ulaanbaatar, Mongolia) 
FIBA 3×3 Europe Cup (5-7 September in Copenhagen, Denmark)  
FIBA 3×3 U23 World Cup (17-21 September in Xiong’an, China) 
2026  
FIBA 3×3 Champions Cup (13-15 March in Bangkok, Thailand) 
FIBA 3×3 World Cup (1-7 June in Warsaw, Poland) 
FIBA 3×3 Europe Cup (11-13 September in Antwerp, Belgium) 
FIBA 3×3 U23 World Cup (16-20 September in China) 
2027  
FIBA 3×3 Champions Cup (Thailand) 
FIBA 3×3 World Cup (Singapore) 
FIBA 3×3 Europe Cup
FIBA 3×3 U23 World Cup (China) 
2028  
FIBA 3×3 Champions Cup 
FIBA 3×3 Olympic Qualifying Tournaments 
FIBA 3×3 Europe Cup  

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About the EBU

The European Broadcasting Union (EBU) is the world’s leading alliance of public service media (PSM). We have 113 Member organizations in 56 countries and have an additional 31 Associates in Asia, Africa, Australasia and the Americas. Our Members operate nearly 2,000 television, radio and online channels and services, and offer a wealth of content across other platforms. Together they reach an audience of more than one billion people around the world, broadcasting in 153 languages. We operate Eurovision and Euroradio services.

About FIBA 3×3

Exciting, urban and innovative, 3×3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.
It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and since then has benefited from the launch of a yearly professional circuit for men and women (World Tour and Women’s Series respectively) and national-team competitions. 3×3 made its Olympic debut at the Tokyo 2020 Games.
For further information about 3×3, visit fiba3x3.basketball, FIBA 3×3 accounts on Douyin, Facebook, Instagram, Sina Weibo, Tencent, TikTok, Twitch, Twitter, Youku and YouTube or contact 3×3@fiba.basketball.

Source: FIBA