Sunday, October 19

Tag: Mastercard

Mastercard and Smile ID to Scale Digital Identity Across Africa 
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Technology

Mastercard and Smile ID to Scale Digital Identity Across Africa 

Partnership combines Mastercard’s global payments network with Smile ID’s capabilities to combat fraud and expand financial inclusion across Africa. Mastercard has extended its strategic commercial partnership with Smile ID, an identity verification provider in Africa to accelerate the rollout of secure digital identity solutions across the continent.  This partnership will enable banks, fintechs, mobile money operators and other enterprises to onboard new customers faster, reducing identity fraud and expanding access to the financial system. It combines Mastercard’s global insights and Identity technology, which enablescustomers to verify d...
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Mastercard Launches Afrobeat and Amapiano Sonic Anthems to Deepen Cultural Connection across Africa
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Entertainment

Mastercard Launches Afrobeat and Amapiano Sonic Anthems to Deepen Cultural Connection across Africa

Mastercard amplifies its iconic sonic brand across Africa with the launch of two localized sonic anthems, “Wami" in the Afrobeat genre and "Amazwe" in the Amapiano genre. Featuring Nigerian star, Mayorkun, and South African sensation, Sho Madjozi, the new tracks blend Mastercard’s global sonic identity with the rhythm, emotion and culture that define the continent’s vibrant music scene. Research by Kantar on sonic branding has revealed that it is a powerful marketing tool, enabling brands to achieve a 76% increase in brand power, a 138% boost in advertising effectiveness, and a 17% lift in ad recall. It reinforces Mastercard’s positioning from a payments brand to a culturally resonant brand embedded in people’s everyday lives. Mastercard’s Africa anthems are crafted to connect with t...
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ila Bank partners with Mastercard to launch innovative solutions and expand into new markets
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World

ila Bank partners with Mastercard to launch innovative solutions and expand into new markets

ila Bank, powered by Bank ABC, has partnered with Mastercard to enhance the bank’s proposition across consumer products,launching new affluent, travel products and loyalty offerings.ila Bank will leverage Mastercard’s expertise to introduce loyalty program that supportscardholders’ lifestyle, providing added value across a wide range of areas, including dining,luxury shopping, travel and priceless experiences. The new product line will also leverageenhanced fraud solutions and privacy protection to secure every transaction.Mohamed Almaraj, ila Bank CEO, said, “ila has always been about the customer. We areproud to have maintained our commitment to offering customer-centric solutions andexperiences in a growingly cashless economy, and this strategic agreement furthers the ilapromise of ‘ban...
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Mastercard reaffirms commitment to Ghana with new office in Accra
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Technology

Mastercard reaffirms commitment to Ghana with new office in Accra

● Mastercard opens its first office in Accra, with an aim to bolster Ghana’s digital economy and support financial inclusion.  Mastercard has expanded its operations in West Africa with the opening of its first office in Accra, Ghana. This strategic milestone underscores Mastercard’s commitment to supporting the country's growing digital economy by providing innovative financial products and services tailored to the market. The establishment of a physical presence in Ghana further highlights Mastercard’s intent to deepen relationships with stakeholders and drive inclusive growth across the region. By setting up an office in Accra, Mastercard aims to accelerate its efforts in providing tailored solutions for Ghanaian stakeholders, faci...
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