Friday, February 6

Tag: Mastercard

Riyadh Air and Mastercard take off togetherto redefine the global travel experiencethrough multiple touchpoints
World

Riyadh Air and Mastercard take off togetherto redefine the global travel experiencethrough multiple touchpoints

• The two companies announce a strategic global partnershipincluding multiple elements across enterprise, brand,consumer and guest experience • The partners will develop a portfolio of innovative consumerproducts including Riyadh Air-branded credit and prepaidcards built for the next generation of travelers • As a global first, Riyadh Air will introduce airline-brandedvirtual card program to support travel agents and otherB2B transactions • The extensive partnership will include&nb...
Mastercard Boosts Africa Acceptance Network by 45% in 2025, Accelerating the Continent’s Digital Economy
Technology

Mastercard Boosts Africa Acceptance Network by 45% in 2025, Accelerating the Continent’s Digital Economy

• Major leap in digital payments access as Mastercardexpands presence, products and financial inclusion initiatives • New market entries, new hires and SME-focused collaborations unlock scale for Africa’s $1.5 trillion digital payments opportunity Mastercard has grown its acceptance network across Africa by 45 per cent in 2025 – a major milestone that brings millions more consumers and small businesses into the continent’s fast-expanding digital economy. This accelerated progress underscores the strong advancement of digital payments, technology, and innovation in Africa—a transformation that traditionally would have taken several years to accomplish. The surge comes in a year defined by new market entries, significa...
Mastercard unveils new perks under “The Mastercard Collection” across Eastern Europe, Middle East and Africa, delivering elevated cardholder experiences 
Technology

Mastercard unveils new perks under “The Mastercard Collection” across Eastern Europe, Middle East and Africa, delivering elevated cardholder experiences 

o The new suite of enhanced global dining, entertainment and travel benefits has been designed for cardholders of Mastercard’s World, World Elite and the newly created World Legend portfolios Mastercard has launched The Mastercard Collection, a new suite of enhanced global dining, entertainment and travel benefits, in the EasternEurope, Middle East and Africa (EEMEA) region. The elevated benefits have been specially curated for cardholders of the World, World Elite and the newly introduced World Legend and World Legend Exclusive Mastercards - the company’s most premium credit card tier yet. ​ Complementing issuing banks’ own benefits and rewards programs,&...
Mastercard and Smile ID to Scale Digital Identity Across Africa 
Technology

Mastercard and Smile ID to Scale Digital Identity Across Africa 

Partnership combines Mastercard’s global payments network with Smile ID’s capabilities to combat fraud and expand financial inclusion across Africa. Mastercard has extended its strategic commercial partnership with Smile ID, an identity verification provider in Africa to accelerate the rollout of secure digital identity solutions across the continent.  This partnership will enable banks, fintechs, mobile money operators and other enterprises to onboard new customers faster, reducing identity fraud and expanding access to the financial system. It combines Mastercard’s global insights and Identity technology, which enablescustomers to verify d...
Mastercard Launches Afrobeat and Amapiano Sonic Anthems to Deepen Cultural Connection across Africa
Entertainment

Mastercard Launches Afrobeat and Amapiano Sonic Anthems to Deepen Cultural Connection across Africa

Mastercard amplifies its iconic sonic brand across Africa with the launch of two localized sonic anthems, “Wami" in the Afrobeat genre and "Amazwe" in the Amapiano genre. Featuring Nigerian star, Mayorkun, and South African sensation, Sho Madjozi, the new tracks blend Mastercard’s global sonic identity with the rhythm, emotion and culture that define the continent’s vibrant music scene. Research by Kantar on sonic branding has revealed that it is a powerful marketing tool, enabling brands to achieve a 76% increase in brand power, a 138% boost in advertising effectiveness, and a 17% lift in ad recall. It reinforces Mastercard’s positioning from a payments brand to a culturally resonant brand embedded in people’s everyday lives. Mastercard’s Africa anthems are crafted to connect with t...
ila Bank partners with Mastercard to launch innovative solutions and expand into new markets
World

ila Bank partners with Mastercard to launch innovative solutions and expand into new markets

ila Bank, powered by Bank ABC, has partnered with Mastercard to enhance the bank’s proposition across consumer products,launching new affluent, travel products and loyalty offerings.ila Bank will leverage Mastercard’s expertise to introduce loyalty program that supportscardholders’ lifestyle, providing added value across a wide range of areas, including dining,luxury shopping, travel and priceless experiences. The new product line will also leverageenhanced fraud solutions and privacy protection to secure every transaction.Mohamed Almaraj, ila Bank CEO, said, “ila has always been about the customer. We areproud to have maintained our commitment to offering customer-centric solutions andexperiences in a growingly cashless economy, and this strategic agreement furthers the ilapromise of ‘ban...
Mastercard reaffirms commitment to Ghana with new office in Accra
Technology

Mastercard reaffirms commitment to Ghana with new office in Accra

● Mastercard opens its first office in Accra, with an aim to bolster Ghana’s digital economy and support financial inclusion.  Mastercard has expanded its operations in West Africa with the opening of its first office in Accra, Ghana. This strategic milestone underscores Mastercard’s commitment to supporting the country's growing digital economy by providing innovative financial products and services tailored to the market. The establishment of a physical presence in Ghana further highlights Mastercard’s intent to deepen relationships with stakeholders and drive inclusive growth across the region. By setting up an office in Accra, Mastercard aims to accelerate its efforts in providing tailored solutions for Ghanaian stakeholders, faci...
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