Sunday, October 19

Tag: World Athletics Ultimate Championship

Host selection process for 2028 World Athletics Ultimate Championship opens
Sports

Host selection process for 2028 World Athletics Ultimate Championship opens

The host selection process for the 2028 edition of the World Athletics Ultimate Championship is now open. The launch of this process follows news last week about the inaugural edition, taking place in Budapest on 11-13 September 2026, announcing the visual identity and brand strategy for the groundbreaking championship, and confirming world pole vault record-holder Mondo Duplantis as the inaugural Ultimate Star. Budapest 2026 will be the next major global flagship outdoor track and field championship in the calendar after the World Athletics Championships Tokyo 25. The Ultimate Championship has been developed to ensure every athletics season culminates with a major global championship with real meaning for the athletes, fans, media and broadcasters. Proudly r...
World Athletics Ultimate Championship brand revealed
Sports

World Athletics Ultimate Championship brand revealed

The visual identity and brand strategy for the ground-breaking World Athletics Ultimate Championship has been revealed, with just over one year to go until the inaugural edition takes place in Budapest. The Ultimate Championship brings together world champions, Olympic champions, Wanda Diamond League winners and the year’s best performing athletes in an epic clash of titans. It launches in Budapest in 2026, when the world’s greatest will settle the debate across three intense sessions of action from 11-13 September. World Athletics commissioned FutureBrand to bring the vision for this innovative event to life, developing the brand strategy, visual and verbal identity, and experience. To ground the brand in audience insight, FutureBrand explored what fundamentally drives people to eng...
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