FIBA Appoints Mediapro Asia as Exclusive Sales Representative for 3×3 Basketball Media Rights
FIBA, the International Basketball Federation, today announced the appointment of Mediapro Asia as its exclusive sales representative for media rights for 3x3 Basketball, further strengthening the sport’s global expansion and commercial growth.Under the agreement, Mediapro Asia will manage the distribution and sale of media rights for all FIBA 3x3 properties, including the FIBA 3x3 World Cup, FIBA 3x3 Asia Cup, FIBA 3x3 World Tour, FIBA 3x3 Women’s Series, and FIBA 3x3 Champions Cup. The partnership will cover the Asia Pacific region until 2028.3x3 Basketball has seen remarkable growth especially in Asia. Since making its Olympic debut in Tokyo 2020, it is now widely regarded as the number one urban team sport in the world. There has been significant impact in Asia, as it democratizes acce...