AI Optimisation for SMEs and how to rank your business in AI overviews
How has SEO changed in the era of AI, and how does Google’s AI overview and AI platforms like Chat GPT, Perplexity, Gemini, and Claude impact your business’s visibility online?
Background
This article looks at what is happening in the world of online marketing and how businesses can take advantage of what is now working.
The arrival of generative AI has rewritten the rules of visibility on the web. AI tools like ChatGPT, Google's AI Overviews, and other conversational engines have sparked what experts now call the “Great Decoupling”, a moment where the long-standing connection between being found and being visited begins to break down.
Digital realignment?
For businesses, this shift demands a rethinking of SEO, a complete realignmen...