Maharah signs Manpower brand license agreement to strengthen its role as a gateway for global companies entering Saudi Arabia
Maharah Human Resources Company (“Maharah”) announced that it has signed a brand license agreement (BLA) with ManpowerGroup to operate its business in the Kingdom of Saudi Arabia under the global “Manpower” brand. The agreement was concluded on the sidelines of the U.S.-Saudi Investment Forum held in Washington, D.C.
Abdulaziz Alkathiry, CEO of Maharah, described the agreement as “a defining moment” in the company’s journey, particularly in terms of its growth strategy and expansion in professional workforce solutions. He noted that the partnership will enhance Maharah’s presence in high-skill recruitment and outsourcing services, thereby strengthening its competitiveness in the Kingdom’s human resources services market.
François Lançon, Regional President, Asia Pacif...