World Athletics presented with electric SUV as part of Honda sponsorship agreement
• Honda one of several new sponsorship agreements signed in 2024
• Emphasis on collaborative partnerships has seen World Athletics' income grow 25% in the last four years
As part of its sponsorship agreement with Honda Motor Co Ltd. (Honda), World Athletics was today (23) presented with a new electric SUV, the Honda e:Ny1.
This lease is part of the World Athletics and Honda sponsorship agreement signed last November ahead of the World Athletics Championships Tokyo 25, which will take place from 13-21 September 2025.
World Athletics President Sebastian Coe received the keys to an Advance model at World Athletics’ headquarters in Monaco. Kotaro Ishii, Assistant to the President of Honda Motor Europe, and Paul Collignon, Marketing Director of Honda Fra...