Betika launches USSD-based betting experience for customers
Fastest-growing premier gaming company, Betika, has announced the introduction of a new USSD code, *263#, to enhance customer accessibility and convenience to betting.
This makes Betika the only betting company currently offering USSD experience in Ghana.
This latest development aims to reach “unreachable” customers who have limited access to data connectivity, the internet, and basic smartphone mobile devices, a press release issued to the Ghana News Agency, said on Wednesday.
The USSD allows customers to make deposits, withdrawals, and place bets.
The introduction of the USSD code, according to the release, was “in line with the company's strategic goals, which encompasses raising awareness about this ground-breaking channel and strengthening the brand's reputation as the pr...